YATB LIVE is tailored for the person who is looking to build a business around their ideas, expertise, reputation, and personality.

That can mean a lot of things. Perhaps you're a coach, speaker, or consultant. Maybe you're a content creator, influencer, or media personality. Or, you might be in professional services and want to use your personal brand to grow your business.

You'll get some great know-how when it comes to building a business, but one thing that will make this event different is making connections. If there's one thing I've learned in business and life, it's that "your network often shapes your net worth." Good people know good people who know more good people, so that's one of the intentions of our time together.

Next, there will be a few presentations that prepare us for what is coming next. It's clear the world is shifting, and this isn't just about Web 3.0, NFT's, crypto, and the metaverse. There are mindset shifts we need to make to navigate these changes. For example:

What is next for content creation? What is podcasting 2.0? What will attracting an online following or building communities look like? What do we need to learn, unlearn, and relearn? I'm calling some smart friends to walk us through what they see coming.

Finally, I want to make sure we cover the "business" side of things, especially regarding operations, finance, and legal. So much of the industry has a lopsided focus on marketing or sales. That is an incomplete picture of what we all really need to be able to do in order to succeed in this line of work, and we'll cover these important aspects of business.